Blogoctionary

Twitter Moves To Monetize Mobile

Tue, 28 Feb 2012 23:40:24 -0500

Promoted Tweets — read: ads — are coming to the Twitter mobile client streams. I suspect the initial reaction will be: “Great! Another reason to use TweetBot!”

But I actually don’t view this as a negative thing. Twitter is a service that many of us use and love for hours on end every single day. It’s a great service. But like any great service, if it’s to stick around, it needs to make money. I don’t begrudge them trying to do that.

They’ve been experimenting with various ways to do this, and apparently the Promoted Suite of products is working well enough that they’re now expanding it to the mobile experiences. In fact, a Promoted Tweet was the most retweeted Tweet last year.

It’s interesting that Twitter only gets paid when a user takes an action (retweet, reply, etc) on these Tweets. In other words, they’re cost-per-action not cost-per-impression. Again, a good choice because it will naturally lead to higher quality Tweet Ads (or retweet-bait, I suppose).

And hey, at least it’s not the DickBar.

laughingsquid: Stunning Half Graffiti Hotel Room

Tue, 28 Feb 2012 23:39:20 -0500

laughingsquid:

Stunning Half Graffiti Hotel Room

With New Standard, Wi-Fi Could Become As Widespread As Cellular

Sun, 26 Feb 2012 18:07:35 -0500

With New Standard, Wi-Fi Could Become As Widespread As Cellular:

smarterplanet:

In late 2010, Verizon rolled out its 4G LTE network, which offers data speeds 10 times as fast as 3G networks. But as mobile data traffic continues to grow—experts anticipate that it will increase 26-fold in the next three years—it’s unlikely that any network will be able to keep up. Fortunately, something else is set to happen over the next three years: Wi-Fi could become as ubiquitous and easy to access as cellular is now.

Wi-Fi is up to 15 times as fast as LTE, but at this point it’s an unrealistic substitute for cell service. Connecting is not a standard process. Users need to log into access points individually, enter passwords, and go through other credentialing rigmarole. And range is limited; once logged in, a user can’t wander more than a few hundred feet from an indoor router. But such limitations will soon be gone.

Later this year, the Wi-Fi Alliance, a consortium that oversees Wi-Fi certification and testing, will release the Wi-Fi Certified Passpoint standard to automate logins. Based on the IEEE 802.11u protocol, Passpoint will allow devices to identify preferred hotspots, connect to them, enter passwords, and authenticate security credentials—all automatically. Users may be able to add Passpoint access to their cellphone plans or sign up for standalone service through another provider, such as Boingo, a company that serves 400,000 hotspots at locations like malls and restaurants. When users with Passpoint walk into a coffee shop or arrive at an airport, their phones will automatically connect with the network.

» via infoneer-pulse: Popular Science

Now that’d be an awesome advance

The Lifecycle of a Keurig Coffee K Cup

Wed, 28 Dec 2011 07:54:31 -0500

The Lifecycle of a Keurig Coffee K Cup

poptech: One-Second Film Festival proves how beautiful a single...

Wed, 21 Dec 2011 07:47:27 -0500

poptech:

One-Second Film Festival proves how beautiful a single second can be

Brilliant idea!

emergentfutures: KLM Airlines is giving passengers the power to...

Tue, 20 Dec 2011 08:14:41 -0500

emergentfutures:

KLM Airlines is giving passengers the power to pick who they sit next to via social media. The opt-in system will display the Facebook and LinkedIn profile pages of each passenger on the flight.

Full Story: Mashable

Crazy or what

And we get to that time of the year. ….Christmas!!!! Happy...

Sat, 26 Nov 2011 21:22:52 -0500

And we get to that time of the year. ….Christmas!!!! Happy holidays in advance !!

"If you have one Apple and I have one Apple, when we both exchange it we still have an Apple each...."

Mon, 07 Nov 2011 08:07:01 -0500

“If you have one Apple and I have one Apple, when we both exchange it we still have an Apple each. However, if you have one idea and I have one idea and we exchange it we now have two ideas each.”